https://williamselander.cargo.site William Selander Design Sun, 06 Sep 2026 19:22:08 +0000 https://williamselander.cargo.site en https://williamselander.cargo.site/Index Fri, 04 Sep 2026 15:08:01 +0000 William Selander Design https://williamselander.cargo.site/Index https://williamselander.cargo.site/New-Sound-New-Look Fri, 04 Sep 2026 14:53:54 +0000 William Selander Design https://williamselander.cargo.site/New-Sound-New-Look Bedroom Pop to Hyperpop Northey 2026 SocialsSpotify Northey is a Toronto based independent producer/musician making music “for your girl”. Her catalog ranges from indie singer/songwriter to bedroom dream pop, all featuring her classically trained vocals and irreverent lyrics. Since her last EP Winter Baby in 2024, northey has been exploring new sounds influenced by Y2K revival, hyperpops maximalist production, and emerging digicore sounds in alt pop. While her personal look has always been her own, she brought me on to her team to design what her logo might look like following her new sound. <img width="4984" height="5880" width_o="4984" height_o="5880" data-src="https://freight.cargo.site/t/original/i/6a9a460195ee6b130ab74b02844da1642f43618ff06d3564ad4d2682e3f47f28/NORTHEY_LOGOS_NORTHEY_STAR_PNK-14.png" data-mid="251906741" border="0" src="https://freight.cargo.site/w/1000/i/6a9a460195ee6b130ab74b02844da1642f43618ff06d3564ad4d2682e3f47f28/NORTHEY_LOGOS_NORTHEY_STAR_PNK-14.png" /> <img width="4984" height="1179" width_o="4984" height_o="1179" data-src="https://freight.cargo.site/t/original/i/c6e71d7603d313db8dd63c8e91c7459e7942554817c983f179286affb59ea403/NORTHEY_LOGOS_NORTHEY_BLUR_PNK.png" data-mid="251906715" border="0" src="https://freight.cargo.site/w/1000/i/c6e71d7603d313db8dd63c8e91c7459e7942554817c983f179286affb59ea403/NORTHEY_LOGOS_NORTHEY_BLUR_PNK.png" /> <img width="4984" height="1713" width_o="4984" height_o="1713" data-src="https://freight.cargo.site/t/original/i/2b29794aa1c91b1397e558adeefc65e371f00e59f300b77a9222e87e8e5996eb/NORTHEY_LOGOS_NORTHEY_Y2K_PNK.png" data-mid="251906761" border="0" src="https://freight.cargo.site/w/1000/i/2b29794aa1c91b1397e558adeefc65e371f00e59f300b77a9222e87e8e5996eb/NORTHEY_LOGOS_NORTHEY_Y2K_PNK.png" /> Through our exploration of the wordmark we landed on three options that range in legibility but all convey the same dominating, cute, and loud personality. Keeping the colours to simply three shades meant that we were able to play around with alt forms of each wordmark, and crucially, all of the logos could easily be stenciled/screenprinted/spray painted for merch, promotion, stage banners, etc.This original wordmark exploration extended into the buildout of her upcoming EP 77 AURA release party and show merch as well as designing the album cover for 77 AURA. MERCH <img width="1801" height="2213" width_o="1801" height_o="2213" data-src="https://freight.cargo.site/t/original/i/1c9e777329dbed6ee300a0e1e8d379523a8fb7381e0be6383860e8845a852c99/Northey_web_Mocks_Shirt_01.png" data-mid="251913159" border="0" src="https://freight.cargo.site/w/1000/i/1c9e777329dbed6ee300a0e1e8d379523a8fb7381e0be6383860e8845a852c99/Northey_web_Mocks_Shirt_01.png" /> <img width="1801" height="2213" width_o="1801" height_o="2213" data-src="https://freight.cargo.site/t/original/i/d731ebf622f68b1f1e4607c76efeb26dc70c609dfdc4de123881d9833ad2825e/Northey_web_Mocks_Shirt_02.png" data-mid="251913163" border="0" src="https://freight.cargo.site/w/1000/i/d731ebf622f68b1f1e4607c76efeb26dc70c609dfdc4de123881d9833ad2825e/Northey_web_Mocks_Shirt_02.png" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/da162670b7153dbcc848716c8449964a8d03212b30ca2291aee102e56dd6db72/Northey_web_Mocks_Lighter_02.png" data-mid="251913155" border="0" src="https://freight.cargo.site/w/1000/i/da162670b7153dbcc848716c8449964a8d03212b30ca2291aee102e56dd6db72/Northey_web_Mocks_Lighter_02.png" /> <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/b7a52e01ef6f3a6ad2a82fa0b57cd2b5104721250a4f20d43f7f5105f25d603b/Northey_web_Mocks_Lighter_01.png" data-mid="251913151" border="0" src="https://freight.cargo.site/w/1000/i/b7a52e01ef6f3a6ad2a82fa0b57cd2b5104721250a4f20d43f7f5105f25d603b/Northey_web_Mocks_Lighter_01.png" /> <img width="1801" height="1201" width_o="1801" height_o="1201" data-src="https://freight.cargo.site/t/original/i/b5a1566dab93619fb1f59d8473bb5f9d34466cc5f0579f51a89c0b34713994d2/Northey_web_Mocks_Hat_02.png" data-mid="251913148" border="0" src="https://freight.cargo.site/w/1000/i/b5a1566dab93619fb1f59d8473bb5f9d34466cc5f0579f51a89c0b34713994d2/Northey_web_Mocks_Hat_02.png" /> <img width="1801" height="1201" width_o="1801" height_o="1201" data-src="https://freight.cargo.site/t/original/i/52119b9b12318c0677b3ef3e05b4673edc485913feffc8dd70e14a83698a1941/Northey_web_Mocks_Hat_01.png" data-mid="251913144" border="0" src="https://freight.cargo.site/w/1000/i/52119b9b12318c0677b3ef3e05b4673edc485913feffc8dd70e14a83698a1941/Northey_web_Mocks_Hat_01.png" /> I wanted to develop some merch specific assets, playing off the established logo wordmarks, and expanding the visual identity of the project's rollout. Pulling from Y2K imagery, I wanted to render the logos in early internet graphic styling ASCII - with the entirety of the image rendered in individual glyphs of a mono-spaced font. The outcome is crude and even less legible but highly expressive and represents the essence of the project. With the added benefit of being easily translated into a stencil or screenprint as most of the individual characters consist only of a single shape. stream stupid boy feat. aegee <img width="4984" height="5880" width_o="4984" height_o="5880" data-src="https://freight.cargo.site/t/original/i/6a9a460195ee6b130ab74b02844da1642f43618ff06d3564ad4d2682e3f47f28/NORTHEY_LOGOS_NORTHEY_STAR_PNK-14.png" data-mid="251906741" border="0" src="https://freight.cargo.site/w/1000/i/6a9a460195ee6b130ab74b02844da1642f43618ff06d3564ad4d2682e3f47f28/NORTHEY_LOGOS_NORTHEY_STAR_PNK-14.png" /> <img width="4984" height="5880" width_o="4984" height_o="5880" data-src="https://freight.cargo.site/t/original/i/6a9a460195ee6b130ab74b02844da1642f43618ff06d3564ad4d2682e3f47f28/NORTHEY_LOGOS_NORTHEY_STAR_PNK-14.png" data-mid="251906741" border="0" src="https://freight.cargo.site/w/1000/i/6a9a460195ee6b130ab74b02844da1642f43618ff06d3564ad4d2682e3f47f28/NORTHEY_LOGOS_NORTHEY_STAR_PNK-14.png" /> https://williamselander.cargo.site/Fashion-Designers-Rebrand Fri, 04 Sep 2026 14:53:55 +0000 William Selander Design https://williamselander.cargo.site/Fashion-Designers-Rebrand <img width="1800" height="1201" width_o="1800" height_o="1201" data-src="https://freight.cargo.site/t/original/i/d3689576e5e2260ad4a3dfd974599b003ca1669f8e665593ce384de4276cd884/Pillar-Files-15.png" data-mid="251842791" border="0" src="https://freight.cargo.site/w/1000/i/d3689576e5e2260ad4a3dfd974599b003ca1669f8e665593ce384de4276cd884/Pillar-Files-15.png" /> <img width="1801" height="1201" width_o="1801" height_o="1201" data-src="https://freight.cargo.site/t/original/i/70b8b305980dfcfa99c74f9fbb7a481157e48e4cbc52c76b9dd1ae62326a67e3/Pillar-Files-16.png" data-mid="251842792" border="0" src="https://freight.cargo.site/w/1000/i/70b8b305980dfcfa99c74f9fbb7a481157e48e4cbc52c76b9dd1ae62326a67e3/Pillar-Files-16.png" /> Pillar Brand Independent Fashion Designers Brand2023 Instagram Started in Vancouver and relaunched in Toronto years later, Pillar is the fashion brand of designer and creative Eric Han. Erics designs draw from a wealth of inspirations but are consistently informed by heritage garments and melding distinct cultures to create wholly unique pieces. In designing the brand, I wanted to develop a versatile suite of modular wordmarks and brand elements that could be used independently, or combined. Form had to be carefully considered in the development of this brand as in clothing and garment design, there are multiple applications where the brand could be inserted. Hang tags, zipper pulls, and clothing tabs were all forms that were considered for the vertical application. Nape tags, business cards, and signage were all considered when developing the primary logo in it’s variable widths. Creating distinct shapes, appealing colours, and brandmarks that would compliment and not pull focus from the garments were priorities in developing Pillar Brand. <img width="1808" height="1940" width_o="1808" height_o="1940" data-src="https://freight.cargo.site/t/original/i/c2568682fb82a58a07c5bfc5978fbff3bc48f8cdee2273e6697ea8037b006d86/Pillar-Brand-Web-Assets-21.png" data-mid="251842796" border="0" src="https://freight.cargo.site/w/1000/i/c2568682fb82a58a07c5bfc5978fbff3bc48f8cdee2273e6697ea8037b006d86/Pillar-Brand-Web-Assets-21.png" /> <img width="1808" height="2402" width_o="1808" height_o="2402" data-src="https://freight.cargo.site/t/original/i/a1a0f79618bb1def6e6bb19f68be8a7694a4e022845e7286ee2015fbe8f4eb05/Pillar-Brand-Web-Assets-22.png" data-mid="251842797" border="0" src="https://freight.cargo.site/w/1000/i/a1a0f79618bb1def6e6bb19f68be8a7694a4e022845e7286ee2015fbe8f4eb05/Pillar-Brand-Web-Assets-22.png" /> <img width="1808" height="1024" width_o="1808" height_o="1024" data-src="https://freight.cargo.site/t/original/i/10b36bd2ce8ac8fce3da5cc45c4e61b6b2d08ea0ff06d58e99704d1be554c9fd/Pillar-Brand_Typeface.png" data-mid="251842799" border="0" src="https://freight.cargo.site/w/1000/i/10b36bd2ce8ac8fce3da5cc45c4e61b6b2d08ea0ff06d58e99704d1be554c9fd/Pillar-Brand_Typeface.png" /> <img width="1808" height="2167" width_o="1808" height_o="2167" data-src="https://freight.cargo.site/t/original/i/c8b541fef34d0d588bc9c662587a782148122d165e670e60a9b34c0ddf9dfe40/Pillar-Brand-Web-Assets-23.png" data-mid="251842798" border="0" src="https://freight.cargo.site/w/1000/i/c8b541fef34d0d588bc9c662587a782148122d165e670e60a9b34c0ddf9dfe40/Pillar-Brand-Web-Assets-23.png" /> Initial Logo Pitches: <img width="798" height="190" width_o="798" height_o="190" data-src="https://freight.cargo.site/t/original/i/8595f48ded796a6aa91b35bc69233648c21e9d262d5381b25e84f3a3d57ab85f/PB01-01.png" data-mid="251842779" border="0" src="https://freight.cargo.site/w/798/i/8595f48ded796a6aa91b35bc69233648c21e9d262d5381b25e84f3a3d57ab85f/PB01-01.png" /> <img width="798" height="189" width_o="798" height_o="189" data-src="https://freight.cargo.site/t/original/i/0aec74a5f49966a48d61614ecfd3456939531082e6720f630221efb54f8e52df/PB01-02.png" data-mid="251842780" border="0" data-scale="69" src="https://freight.cargo.site/w/798/i/0aec74a5f49966a48d61614ecfd3456939531082e6720f630221efb54f8e52df/PB01-02.png" /> <img width="798" height="189" width_o="798" height_o="189" data-src="https://freight.cargo.site/t/original/i/f65bc5818396fe021e132971d84c5d1222913879802fc831508e1a00fb731cc2/PB01-03.png" data-mid="251842781" border="0" src="https://freight.cargo.site/w/798/i/f65bc5818396fe021e132971d84c5d1222913879802fc831508e1a00fb731cc2/PB01-03.png" /> <img width="798" height="190" width_o="798" height_o="190" data-src="https://freight.cargo.site/t/original/i/ec6a4c68479c7898c5afb866cdace6a308f0d569077a242b3546bc0a1160692d/PB01-04.png" data-mid="251842782" border="0" data-scale="61" src="https://freight.cargo.site/w/798/i/ec6a4c68479c7898c5afb866cdace6a308f0d569077a242b3546bc0a1160692d/PB01-04.png" /> <img width="798" height="189" width_o="798" height_o="189" data-src="https://freight.cargo.site/t/original/i/6ccaea7a51681fb387f7eb65db6ebefba53b01f02690b6b4a2408d1082579d91/PB01-05.png" data-mid="251842783" border="0" data-scale="63" src="https://freight.cargo.site/w/798/i/6ccaea7a51681fb387f7eb65db6ebefba53b01f02690b6b4a2408d1082579d91/PB01-05.png" /> <img width="798" height="189" width_o="798" height_o="189" data-src="https://freight.cargo.site/t/original/i/5902de22558b25796d8402e17f2871a8a9096f9f0600e43ebf4065fd02ba3e0f/PB01-06.png" data-mid="251842784" border="0" data-scale="48" src="https://freight.cargo.site/w/798/i/5902de22558b25796d8402e17f2871a8a9096f9f0600e43ebf4065fd02ba3e0f/PB01-06.png" /> <img width="798" height="189" width_o="798" height_o="189" data-src="https://freight.cargo.site/t/original/i/e46174cdd40dc1ce09ba2807e7a3ce3b798fe0dda5986270106d906db0a1877a/PB01-07.png" data-mid="251842785" border="0" src="https://freight.cargo.site/w/798/i/e46174cdd40dc1ce09ba2807e7a3ce3b798fe0dda5986270106d906db0a1877a/PB01-07.png" /> <img width="798" height="190" width_o="798" height_o="190" data-src="https://freight.cargo.site/t/original/i/c58b6fd2def4decfeda841a14cfbfd7a3e33eae4c5c42ee34caab456abf800ea/PB01-08.png" data-mid="251842790" border="0" data-scale="65" src="https://freight.cargo.site/w/798/i/c58b6fd2def4decfeda841a14cfbfd7a3e33eae4c5c42ee34caab456abf800ea/PB01-08.png" /> Pitch 01implied logo mark Because the brand was reshaping itself and the designer/director wanted to explore so many topics, I wanted to offer a logo mark that was generally stylish but versitle. I wanted to pitch something modular that could be used across the brand, but reinvented with each collection. <img width="2998" height="2246" width_o="2998" height_o="2246" data-src="https://freight.cargo.site/t/original/i/83c6cec09155d9ff5ac013891c8b98a5f710d5c7cf38ce23c94d789985cdcb8d/IMG_4946.jpeg" data-mid="251842802" border="0" src="https://freight.cargo.site/w/1000/i/83c6cec09155d9ff5ac013891c8b98a5f710d5c7cf38ce23c94d789985cdcb8d/IMG_4946.jpeg" /> Pillar Brand Spring Summer 25’ Signage 2024 The Pillar Spring Summer 2025 line pulled inspiration from Japanese baseball, collegiate americana, and sports leisurewear of the 90’s. Having mentioned my interest in sign painting in the past, Eric asked if I would paint a piece on the wall of the show room Pillar was host in. Over the course of 3 weeks, I honed my ability to sign paint, came up with a layout, and executed the three colour signage.Link to better photos than I have. <img width="3036" height="3596" width_o="3036" height_o="3596" data-src="https://freight.cargo.site/t/original/i/8ec990bb54a198914f7efb8d1a9c82a5fdb8ae9993061cfa149093364ecfc45f/Stamps_Sample.jpg" data-mid="251842801" border="0" src="https://freight.cargo.site/w/1000/i/8ec990bb54a198914f7efb8d1a9c82a5fdb8ae9993061cfa149093364ecfc45f/Stamps_Sample.jpg" /> Pillar Brand Fall Winter 24’ Packaging Stamps 2024 I was brought into discussion regarding the packaging options for the Pillar Brand garments that were ordered from the previous season and were ready to be shipped. Eric, the founder of Pillar, wanted to integrate the brand in the experience of opening the packaged garment. With limited space to work with and custom mailer options not available in time for shipping, we landed on producing stamps to be used on the paper each garment was wrapped in. A large Pillar logo stamp was made, as well as an alternate logo designed to mimic Chinese and Korean name seals. https://williamselander.cargo.site/Creative-Communication-Studio-Brand-Development Fri, 04 Sep 2026 14:53:57 +0000 William Selander Design https://williamselander.cargo.site/Creative-Communication-Studio-Brand-Development Creative Studio Brand Development 2024 Current Site artxindusty is a Toronto based creative agency that offers brand strategy, digital design, and a network to a wide range of print and product production. The agency was founded to provide direction and design for clients, as well as to act as the digital design pillar of SDGC, a multidisciplinary print production studio in east Toronto. AXI (artxindustry) aims to fill the space between production, packaging design, and printing, and the design and strategy needs provided by an agency. As the first in-house, full-time graphic designer at artxindustry, my role covered both internal development of the agency and its visuals, as well as external development of client projects across multiple industries, growth points, and design needs. Internally, I developed the agency's initial branding, stationary, initial website, key visual identity, in office wayfinding, and promotional agency launch apparel. Given the critical point in which I joined the team, I was able to have a hand in many of the company's initial milestones. Artxindustry had working relationships with various spirits and liquor industries, the north american DJ community, and shared a workspace with a print production company. Projects that I worked on ranged from logo development, to social posting and motion graphics, print layout, product pitches, and much more. <img width="1728" height="347" width_o="1728" height_o="347" data-src="https://freight.cargo.site/t/original/i/bc3994e59e634349931fc43aa7c79703d4be155f370e011ad9dbd32d730ef22a/AXI-MASTER-LOGO.png" data-mid="251842803" border="0" src="https://freight.cargo.site/w/1000/i/bc3994e59e634349931fc43aa7c79703d4be155f370e011ad9dbd32d730ef22a/AXI-MASTER-LOGO.png" /> Core Branding The studio founders had a shared appreciation for the design aesthetics of the 60’s and 70’s. We opted to design the brand on a fundamental grid and keep the branding impactful but clean. The main inspiration being postal and other utilitary stationary of the era from which we adopted the base grid system.&nbsp; <img width="4501" height="4319" width_o="4501" height_o="4319" data-src="https://freight.cargo.site/t/original/i/dfe5e3fbe5fa692bcb286ba1bbf765d996bcf018e161d3b78e10dc41735bf1a4/axi_artboards_AXI_01.png" data-mid="251842805" border="0" src="https://freight.cargo.site/w/1000/i/dfe5e3fbe5fa692bcb286ba1bbf765d996bcf018e161d3b78e10dc41735bf1a4/axi_artboards_AXI_01.png" /> Modular Icon Concept This pitch took place pre-launch and was not introduced as it was decided that we opt to use only the two primary colours so that our case studies and other highlighted work could be displayed without obstruction. The concept was recycled for use in the brand's launch event apparel. <img width="1800" height="984" width_o="1800" height_o="984" data-src="https://freight.cargo.site/t/original/i/e83e82067db6c4b3eef8d270bba558324bde9ce2d91eb454ec1deba2fb23d4d9/Modular-Icon-Concept-01.png" data-mid="251842811" border="0" src="https://freight.cargo.site/w/1000/i/e83e82067db6c4b3eef8d270bba558324bde9ce2d91eb454ec1deba2fb23d4d9/Modular-Icon-Concept-01.png" /> <img width="1801" height="984" width_o="1801" height_o="984" data-src="https://freight.cargo.site/t/original/i/f1e8712708a5986a7f55598b859d4335a7ed6754c4fa9c7bcd3647cf48e1d9ae/Modular-Icon-Concept-02.png" data-mid="251842813" border="0" src="https://freight.cargo.site/w/1000/i/f1e8712708a5986a7f55598b859d4335a7ed6754c4fa9c7bcd3647cf48e1d9ae/Modular-Icon-Concept-02.png" /> <img width="1801" height="984" width_o="1801" height_o="984" data-src="https://freight.cargo.site/t/original/i/a55598a576eb153f83e963c11ba1ece24a459f1735541f43458f0e97e0a538b1/Modular-Icon-Concept-05.png" data-mid="251842816" border="0" src="https://freight.cargo.site/w/1000/i/a55598a576eb153f83e963c11ba1ece24a459f1735541f43458f0e97e0a538b1/Modular-Icon-Concept-05.png" /> <img width="1801" height="984" width_o="1801" height_o="984" data-src="https://freight.cargo.site/t/original/i/1b52eb8f4c214afb2cf54e6067d7888f4142bbc3c3a7e87e1be51a4fbac3998f/Modular-Icon-Concept-06.png" data-mid="251842817" border="0" src="https://freight.cargo.site/w/1000/i/1b52eb8f4c214afb2cf54e6067d7888f4142bbc3c3a7e87e1be51a4fbac3998f/Modular-Icon-Concept-06.png" /> <img width="1801" height="984" width_o="1801" height_o="984" data-src="https://freight.cargo.site/t/original/i/bae8e431e5e8e23b202759b2282604b008dc733909db865e2ef3ac9380b31e8a/Modular-Icon-Concept-03.png" data-mid="251842814" border="0" src="https://freight.cargo.site/w/1000/i/bae8e431e5e8e23b202759b2282604b008dc733909db865e2ef3ac9380b31e8a/Modular-Icon-Concept-03.png" /> <img width="1800" height="984" width_o="1800" height_o="984" data-src="https://freight.cargo.site/t/original/i/8a5b22b8d2e740da783142b34d7ffe764d55369f65b778dadfdb5c6fde6c39f9/Modular-Icon-Concept-04.png" data-mid="251842815" border="0" src="https://freight.cargo.site/w/1000/i/8a5b22b8d2e740da783142b34d7ffe764d55369f65b778dadfdb5c6fde6c39f9/Modular-Icon-Concept-04.png" /> Colours &amp; Stationary The supporting assets developed after the fundimental branding was confirmed. Stationary for communication and promotions. <img width="4501" height="3674" width_o="4501" height_o="3674" data-src="https://freight.cargo.site/t/original/i/6e12e83834b69241f335ac8efbf881f3c6c8d5b732558666be25bb682a0bf024/axi_artboards_AXI_02.png" data-mid="251842806" border="0" src="https://freight.cargo.site/w/1000/i/6e12e83834b69241f335ac8efbf881f3c6c8d5b732558666be25bb682a0bf024/axi_artboards_AXI_02.png" /> <img width="4501" height="7944" width_o="4501" height_o="7944" data-src="https://freight.cargo.site/t/original/i/80decf4b67c130fa5642728399183ffdc64ac8e318f85e5f8a88a1408bf8bf6b/axi_artboards_AXI_04.png" data-mid="251842808" border="0" src="https://freight.cargo.site/w/1000/i/80decf4b67c130fa5642728399183ffdc64ac8e318f85e5f8a88a1408bf8bf6b/axi_artboards_AXI_04.png" /> SDGC/artxindustry Signage &amp; Wayfinding I was tasked with redesigning the entranceway to our building to highlight artxindusty’s addition to the suite of offices and our partnership with SDGC. I designed the exterior to have black panels to fit the look of the interior office space and added the W5 unit number box to highlight our location as we had had issues with clients not being able to find our office. I also updated and systemized the side of building banners to appear more as a cohesive set each highlighting one of the businesses that shared our offices space in the building. <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/03e59bd212a2ca2fd913e4e271d9f53cd41c8768dcbdcd47ca8f79fbefe03e35/IMG_3627.jpg" data-mid="251842818" border="0" src="https://freight.cargo.site/w/1000/i/03e59bd212a2ca2fd913e4e271d9f53cd41c8768dcbdcd47ca8f79fbefe03e35/IMG_3627.jpg" /> https://williamselander.cargo.site/Audience-Led-Theatre-Company Fri, 04 Sep 2026 14:54:12 +0000 William Selander Design https://williamselander.cargo.site/Audience-Led-Theatre-Company <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/60a27264ef1bb00f6d3d1b900f6f928f5f6e17c2220b46ce5968671406ddec0e/The-Fox-Den-Collective-2022-02.jpg" data-mid="251842936" border="0" src="https://freight.cargo.site/w/1000/i/60a27264ef1bb00f6d3d1b900f6f928f5f6e17c2220b46ce5968671406ddec0e/The-Fox-Den-Collective-2022-02.jpg" /> Fox Den CollectiveLogo Design2019 Logo &amp; Branding Update2022 Instagram Website Playful, cunning, and slick! The Fox Den Collective deights in crafting their plays with exploration and audience choice on centre stage. Their plays extend beyond the bounds of a&nbsp; traditional stage play and instead take place in venues ranging from entire neighborhoods with multiple stops, to a whodunit taking place all in breakout rooms of a zoom call. The many facets of this branding are all intentioned to evoke excitement, exploration, and engagement. <img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4677f8da95580f4d5b42adacdf36f0786800925de99570036cfaa7951a405a42/The-Fox-Den-Collective-2022-04.jpg" data-mid="251842938" border="0" src="https://freight.cargo.site/w/1000/i/4677f8da95580f4d5b42adacdf36f0786800925de99570036cfaa7951a405a42/The-Fox-Den-Collective-2022-04.jpg" /> <img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/4fa1b53d1da3f6182c6cc6ab24616d22aee9354a8a83c3a03df454ea27de5c0c/The-Fox-Den-Collective-2022-06.jpg" data-mid="251842940" border="0" src="https://freight.cargo.site/w/1000/i/4fa1b53d1da3f6182c6cc6ab24616d22aee9354a8a83c3a03df454ea27de5c0c/The-Fox-Den-Collective-2022-06.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/c92a81ff0b2a18802120bde354fbf660ebca397e6d16e7c89f867cc6fd38b7dd/The-Fox-Den-Collective-2022-07.jpg" data-mid="251842941" border="0" src="https://freight.cargo.site/w/1000/i/c92a81ff0b2a18802120bde354fbf660ebca397e6d16e7c89f867cc6fd38b7dd/The-Fox-Den-Collective-2022-07.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/5c55496999beeb9660820c14c8c7001f5060bb32f12e478d3f1f398f93a98412/The-Fox-Den-Collective-2022-08.jpg" data-mid="251842942" border="0" src="https://freight.cargo.site/w/1000/i/5c55496999beeb9660820c14c8c7001f5060bb32f12e478d3f1f398f93a98412/The-Fox-Den-Collective-2022-08.jpg" /> <img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/1cab69a539fc4a9bd871adf780f2b9c5672779e9175323be8ea50800fefaeed0/The-Fox-Den-Collective-2022-09.jpg" data-mid="251842943" border="0" src="https://freight.cargo.site/w/1000/i/1cab69a539fc4a9bd871adf780f2b9c5672779e9175323be8ea50800fefaeed0/The-Fox-Den-Collective-2022-09.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/f6f70969f4fc613c4e70685f98f0be71d61c02acf0b9a8f6ece68fe022862ff6/The-Fox-Den-Collective-2022-10.jpg" data-mid="251842944" border="0" src="https://freight.cargo.site/w/1000/i/f6f70969f4fc613c4e70685f98f0be71d61c02acf0b9a8f6ece68fe022862ff6/The-Fox-Den-Collective-2022-10.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/a9fd2e991b976631a5d76c55a29bd8ae1ae38bea6681f1c5f1a6d94054045489/The-Fox-Den-Collective-2022-11.jpg" data-mid="251842945" border="0" src="https://freight.cargo.site/w/1000/i/a9fd2e991b976631a5d76c55a29bd8ae1ae38bea6681f1c5f1a6d94054045489/The-Fox-Den-Collective-2022-11.jpg" /> <img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/fc86c067ce8e03c189a9cb9dd6cf983c9daeb096bb25d16e138cfb25c961581a/The-Fox-Den-Collective-2022-12.jpg" data-mid="251842946" border="0" src="https://freight.cargo.site/w/1000/i/fc86c067ce8e03c189a9cb9dd6cf983c9daeb096bb25d16e138cfb25c961581a/The-Fox-Den-Collective-2022-12.jpg" /> <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/14f0a0ac66df373e654b31da5a1c3effd998fc6ab5e362d0220650fe1d52b258/The-Fox-Den-Collective-2022-13.jpg" data-mid="251842947" border="0" src="https://freight.cargo.site/w/1000/i/14f0a0ac66df373e654b31da5a1c3effd998fc6ab5e362d0220650fe1d52b258/The-Fox-Den-Collective-2022-13.jpg" /> Full Pitch Walkthrough <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3b84918a726ef8d0ed79eae0ea5fb0618d300f8d9fb476d535ff7f03bbf0236d/portfolio-works_Part4.jpg" data-mid="251842933" border="0" src="https://freight.cargo.site/w/1000/i/3b84918a726ef8d0ed79eae0ea5fb0618d300f8d9fb476d535ff7f03bbf0236d/portfolio-works_Part4.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d8c90a33c2ebc2862582c2228b591851a439bd72c5823eb2d355db630b01188d/portfolio-works_Part1.jpg" data-mid="251842934" border="0" src="https://freight.cargo.site/w/1000/i/d8c90a33c2ebc2862582c2228b591851a439bd72c5823eb2d355db630b01188d/portfolio-works_Part1.jpg" /> <img width="7500" height="7500" width_o="7500" height_o="7500" data-src="https://freight.cargo.site/t/original/i/27976917b83248b1e7f88b3fa40d8c09d75edaafcc8db97847865a34397573eb/portfolio-works_Part3-1.jpg" data-mid="251842935" border="0" src="https://freight.cargo.site/w/1000/i/27976917b83248b1e7f88b3fa40d8c09d75edaafcc8db97847865a34397573eb/portfolio-works_Part3-1.jpg" /> These are the initial 2019 logos that were pitched shortly after the Fox Den Collective produced and showed their first, interactive, audience led play Off’d on Whyte. https://williamselander.cargo.site/One-Offs-and-Projects Fri, 04 Sep 2026 14:54:36 +0000 William Selander Design https://williamselander.cargo.site/One-Offs-and-Projects ONE-OFF’S &amp; PROJECTS This page is an archive of independent or smaller projects that I’ve taken on! As a designer, illustrator, and creative I enjoy applying myself to an array of projects that either I find interesting, I find creatively challenging, or are commissioned/asked of me. <img width="11320" height="2192" width_o="11320" height_o="2192" data-src="https://freight.cargo.site/t/original/i/f6bd06a888825a767493ae9d8cd8264c7d64453a1bd274059e8db7c72407f43b/Full-Card-Lineup.png" data-mid="251862059" border="0" src="https://freight.cargo.site/w/1000/i/f6bd06a888825a767493ae9d8cd8264c7d64453a1bd274059e8db7c72407f43b/Full-Card-Lineup.png" /> Custom Magic the Gather CardsIllustration Commission 2026 This is an illustration commission for eight customized cards with original artwork. These are pre-established Magic the Gathering cards that a typical player would be familiar with even without the romance copy or move description. I was given free creative licence to make the custom artwork for these cards in my own style, while following some standards of what the card art depicts within reasonable artistic interpretation. <img width="2550" height="1201" width_o="2550" height_o="1201" data-src="https://freight.cargo.site/t/original/i/fc32c8580cf39b78a6b75985b34308118a83ac73fdc753cb586faf88e521cad5/EPT_Full-Logo_Purple_Digital.png" data-mid="251843141" border="0" src="https://freight.cargo.site/w/1000/i/fc32c8580cf39b78a6b75985b34308118a83ac73fdc753cb586faf88e521cad5/EPT_Full-Logo_Purple_Digital.png" /><img width="3000" height="451" width_o="3000" height_o="451" data-src="https://freight.cargo.site/t/original/i/406fbec0be12372bb254765234c0c0ec96e1d5664d37bbd1e5166e1bab41da37/EPT_Horizontal-Logo_Purple_Digital.png" data-mid="251843142" border="0" src="https://freight.cargo.site/w/1000/i/406fbec0be12372bb254765234c0c0ec96e1d5664d37bbd1e5166e1bab41da37/EPT_Horizontal-Logo_Purple_Digital.png" /> Elizabeth Paige Theatre Mock Branding for Stage Play The Fox Den Collective 2026This was a request from The Fox Den Collective for their show R+J: Closing Night. The ask was for a suite of branded assets for the fictional “Elizabeth Paige Theatre" which was described as a stuffy and out of date municipal theatre putting on dated classics with no energy or excitement remaining in the aging patrons. If this theater's logo had been in the 80’s I figured slightly ornate stylized initials making up the logo made sense as something longstanding but impotent. <img width="4051" height="6000" width_o="4051" height_o="6000" data-src="https://freight.cargo.site/t/original/i/6776a1004baf295147e22ac23f393307118547b5b75fa191e97b658c0579abaf/GYFW_Finals_Poster_03_972x1440.jpg" data-mid="251843138" border="0" src="https://freight.cargo.site/w/1000/i/6776a1004baf295147e22ac23f393307118547b5b75fa191e97b658c0579abaf/GYFW_Finals_Poster_03_972x1440.jpg" /> Guys You’re Friends With Student Film Movie Poster 2026The poster for a student horror movie, a woman finds out her new male friend is not who he says he is, and his recently missing roommate may indeed not be missing but murdered. She must fight to save her own life, and the spirit of her fellow victimized woman. I took cues from the film's dramatic lighting and “peer in closer” concept for the darkness of the poster, only giving suggestions of detail at first glance. <img width="4501" height="5625" width_o="4501" height_o="5625" data-src="https://freight.cargo.site/t/original/i/841eb84b5c5fea8d8340881174467caf5fb9478ef688cbb9eddff4b069b3ba34/PP2_KristiChen_Poster-01.jpg" data-mid="251843139" border="0" src="https://freight.cargo.site/w/1000/i/841eb84b5c5fea8d8340881174467caf5fb9478ef688cbb9eddff4b069b3ba34/PP2_KristiChen_Poster-01.jpg" /> <img width="4501" height="5625" width_o="4501" height_o="5625" data-src="https://freight.cargo.site/t/original/i/18091f70f6be5c1ed0d8a9c783fd73d62d91444395af24bfbe918ac1a72706cf/PP2_KristiChen_Poster-02.jpg" data-mid="251843140" border="0" src="https://freight.cargo.site/w/1000/i/18091f70f6be5c1ed0d8a9c783fd73d62d91444395af24bfbe918ac1a72706cf/PP2_KristiChen_Poster-02.jpg" /> Scents of Purpose Patina Mag Event Poster 2025The poster for a workshop hosted by Patina Patina featuring Kristi Chen leading participants through the process of making incense. For this and future workshops hosted by Patina Patina I developed the Workshopp graphic at the top of the poster. Hand drawn letterforms for the title and hand drawn image frame. The images were provided by Kristi Chen and the macro shot of the incense sticks drying was compelling imagery and lent visual interest to the composition. <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b7752a89dfeeb72ff44e674b78e7b1cb1193b907ff7fe441418c07985d523cf1/IMG_5875.jpeg" data-mid="251923946" border="0" src="https://freight.cargo.site/w/960/i/b7752a89dfeeb72ff44e674b78e7b1cb1193b907ff7fe441418c07985d523cf1/IMG_5875.jpeg" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cb78cf9a8f8ffe97a6538c657aaf0d01d99cb589f794425dd9039cdb70ad85ca/IMG_5876.jpeg" data-mid="251923947" border="0" src="https://freight.cargo.site/w/960/i/cb78cf9a8f8ffe97a6538c657aaf0d01d99cb589f794425dd9039cdb70ad85ca/IMG_5876.jpeg" /> A Change is Proposed for this Site Swash &amp; Serif gallery exhibit 2025This is a diptych letterform piece that I made as a submission to the Swash &amp; Serif gallery exhibit. It is cut from a reclaimed condo development sign that has been dismounted and was slated for disposal by the city. Instead I grabbed it, cut it down to two pieces each measuring roughly 3 foot by 4 foot, and cut and trimmed by hand forming the phrases:“We are not now as we were” &amp; “We will not then be as we are” <img width="1440" height="1728" width_o="1440" height_o="1728" data-src="https://freight.cargo.site/t/original/i/3af504e873393a35a810c472bd8f114278ad1b51b832e72d2e73e4dcdec17eda/IMG_5735.jpeg" data-mid="251843134" border="0" src="https://freight.cargo.site/w/1000/i/3af504e873393a35a810c472bd8f114278ad1b51b832e72d2e73e4dcdec17eda/IMG_5735.jpeg" /> Tools for Togetherness Patina Mag Event Poster 2025 A poster for a then upcoming panel event hosted by Patina Mag on community development. Patina Mag is brand agnostic so no branded elements were used in the design, the initial brief being “something that makes you smile”. I drew most of the letters by hand as one piece both because it was cute and emphasised togetherness literally. <img width="2998" height="2246" width_o="2998" height_o="2246" data-src="https://freight.cargo.site/t/original/i/83c6cec09155d9ff5ac013891c8b98a5f710d5c7cf38ce23c94d789985cdcb8d/IMG_4946.jpeg" data-mid="251843135" border="0" src="https://freight.cargo.site/w/1000/i/83c6cec09155d9ff5ac013891c8b98a5f710d5c7cf38ce23c94d789985cdcb8d/IMG_4946.jpeg" /> Spring Summer 25’ Signage Pillar Brand&nbsp; 2024 The Pillar Spring Summer 2025 line pulled inspiration from Japanese baseball, collegiate americana, and sports leisurewear of the 90’s. Having mentioned my interest in sign painting in the past, Eric asked if I would paint a piece on the wall of the show room Pillar was host in. Over the course of 3 weeks, I honed my ability to sign paint, came up with a layout, and executed the three colour signage.Link to better photos than I have. <img width="3036" height="3596" width_o="3036" height_o="3596" data-src="https://freight.cargo.site/t/original/i/8ec990bb54a198914f7efb8d1a9c82a5fdb8ae9993061cfa149093364ecfc45f/Stamps_Sample.jpg" data-mid="251843137" border="0" src="https://freight.cargo.site/w/1000/i/8ec990bb54a198914f7efb8d1a9c82a5fdb8ae9993061cfa149093364ecfc45f/Stamps_Sample.jpg" /> Fall Winter 24’ Packaging Stamps Pillar Brand 2024 I was brought into discussion regarding the packaging options for the Pillar Brand garments that were ordered from the previous season and were ready to be shipped. Eric, the founder of Pillar, wanted to integrate the brand in the experience of opening the packaged garment. With limited space to work with and custom mailer options not available in time for shipping, we landed on producing stamps to be used on the paper each garment was wrapped in. A large Pillar logo stamp was made, as well as an alternate logo designed to mimic Chinese and Korean name seals. <img width="3600" height="4800" width_o="3600" height_o="4800" data-src="https://freight.cargo.site/t/original/i/3f0b0b51d6606df24d53a61ba077d8bae193005442b1527413bb90252e519a5f/IMG_4268.jpeg" data-mid="251843136" border="0" src="https://freight.cargo.site/w/1000/i/3f0b0b51d6606df24d53a61ba077d8bae193005442b1527413bb90252e519a5f/IMG_4268.jpeg" /> Artxindustry Coach JacketsCreative Team Merch artxindustry 2024 Based on a doodle, I was asked by the founder and creative director to put together a graphic for the back of a coach jacket that would be produced for our then team of five. The individual graphic elements plus more were developed to mimic streetwear graphics of the time. Our intention with this truly in-house project was a black and white maximalist garment to rep the brand. https://williamselander.cargo.site/Visual-Showcase-of-25-Years-of-Scotiabank-Arena Fri, 04 Sep 2026 14:53:59 +0000 William Selander Design https://williamselander.cargo.site/Visual-Showcase-of-25-Years-of-Scotiabank-Arena <img width="3000" height="1789" width_o="3000" height_o="1789" data-src="https://freight.cargo.site/t/original/i/1056ac0bc92769e95d4379fafb0e821cc8dbb52ccee7ef055cba9de6369bf78c/Front_InsideCover.jpg" data-mid="251842861" border="0" src="https://freight.cargo.site/w/1000/i/1056ac0bc92769e95d4379fafb0e821cc8dbb52ccee7ef055cba9de6369bf78c/Front_InsideCover.jpg" /> Storys of the Stage: 25 Years of Concert History at Scotiabank Arena 418 Pages Published 2024 Studio: Artxindustry Author: Daniel Tate Design &amp; Creative Direction: William Selander The ScotiaBank Arena has a rich history as one of Toronto’s foremost entertainment venues. To commemorate its 25th year Daniel Tate (of The Flyer Vault) was asked to produce a body of work showcasing the venue's history. I was brought onto the project as the main designer to develop the book's visual direction, layout structures, asset treatment, and did the layout and design for every page, section, and cover. The project was originally scoped to be a hundred page book, but quickly ballooned to 400+ pages of concert history, ephemera, and fan accounts. This meant that publishing the book within the same year was an incredible undertaking - often having to juggle between beginning to develop new sections and cleaning up and revising older ones to suit the new assets being added. Due to some of the assets’ distress and age, the scrapbook aesthetic seemed like a fitting choice to capture both the history, as well as the energy, of the live performance. Of course, not every event could be represented so I proposed a definitive timeline running through the course of the book to ensure that every performance is featured and to highlight the mass of cultural inpact 25 years brings. <img width="4032" height="2671" width_o="4032" height_o="2671" data-src="https://freight.cargo.site/t/original/i/eb52d39e6fd65aa72dd28c3ebbcd08a8446694a97f983e5c205a8081fe5ef13d/Spread__0039_SBA_25_01.jpg" data-mid="251842858" border="0" src="https://freight.cargo.site/w/1000/i/eb52d39e6fd65aa72dd28c3ebbcd08a8446694a97f983e5c205a8081fe5ef13d/Spread__0039_SBA_25_01.jpg" /> <img width="4032" height="2671" width_o="4032" height_o="2671" data-src="https://freight.cargo.site/t/original/i/3280764856cae03ec6eb53fff0bdf6af2512f94c7cf3d547d08c3d2579b96740/Spread__0038_SBA_25_02.jpg" data-mid="251842857" border="0" src="https://freight.cargo.site/w/1000/i/3280764856cae03ec6eb53fff0bdf6af2512f94c7cf3d547d08c3d2579b96740/Spread__0038_SBA_25_02.jpg" /> <img width="4032" 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data-src="https://freight.cargo.site/t/original/i/5d6f66d7c493858060ab791f5d31e735e0c2a1b6c77b9ce523a150ee1c2307d5/Spread__0002_SBA_25_38.jpg" data-mid="251842821" border="0" src="https://freight.cargo.site/w/1000/i/5d6f66d7c493858060ab791f5d31e735e0c2a1b6c77b9ce523a150ee1c2307d5/Spread__0002_SBA_25_38.jpg" /> <img width="4032" height="2671" width_o="4032" height_o="2671" data-src="https://freight.cargo.site/t/original/i/f7427951e0784bd4fb0c7ea2781a50ac652f680e2fc09684d59aa40b77bd28ef/Spread__0001_SBA_25_39.jpg" data-mid="251842820" border="0" src="https://freight.cargo.site/w/1000/i/f7427951e0784bd4fb0c7ea2781a50ac652f680e2fc09684d59aa40b77bd28ef/Spread__0001_SBA_25_39.jpg" /> <img width="4032" height="2671" width_o="4032" height_o="2671" data-src="https://freight.cargo.site/t/original/i/8b1e7cffe12386209190a8246e17f05909d6b49178d45e0f31f10b56588172e7/Spread__0000_SBA_25_40.jpg" data-mid="251842819" border="0" src="https://freight.cargo.site/w/1000/i/8b1e7cffe12386209190a8246e17f05909d6b49178d45e0f31f10b56588172e7/Spread__0000_SBA_25_40.jpg" /> <img width="3000" height="1807" width_o="3000" height_o="1807" data-src="https://freight.cargo.site/t/original/i/88f3c379841ea103b0313f79e3062578d9340c50cf83732652287c312c402832/Back_InsideCover.jpg" data-mid="251842860" border="0" src="https://freight.cargo.site/w/1000/i/88f3c379841ea103b0313f79e3062578d9340c50cf83732652287c312c402832/Back_InsideCover.jpg" /> https://williamselander.cargo.site/Illustrations-to-Collectable-Stickers Fri, 04 Sep 2026 14:54:40 +0000 William Selander Design https://williamselander.cargo.site/Illustrations-to-Collectable-Stickers <img width="5777" height="750" width_o="5777" height_o="750" data-src="https://freight.cargo.site/t/original/i/3ce1b7a1ef0a1a760258049aa08808b8ed80d103aff33779b05da11ae4152ec8/Untitled-1-01.jpg" data-mid="251843180" border="0" 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data-src="https://freight.cargo.site/t/original/i/7c5ff5bf8f274b1c76687df21a1e796112c1ec83fdca0232c6ddc699d84a7b30/Untitled-1-04.jpg" data-mid="251843183" border="0" src="https://freight.cargo.site/w/1000/i/7c5ff5bf8f274b1c76687df21a1e796112c1ec83fdca0232c6ddc699d84a7b30/Untitled-1-04.jpg" /> <img width="5777" height="751" width_o="5777" height_o="751" data-src="https://freight.cargo.site/t/original/i/757f0099f9f47d43d789c4858164fdae251800bbe5a20ff4f4d5d8ead85f0964/Untitled-1-05.jpg" data-mid="251843184" border="0" src="https://freight.cargo.site/w/1000/i/757f0099f9f47d43d789c4858164fdae251800bbe5a20ff4f4d5d8ead85f0964/Untitled-1-05.jpg" /> <img width="5777" height="751" width_o="5777" height_o="751" data-src="https://freight.cargo.site/t/original/i/ef12f1b9d412c3cf0f057623585211930fddbfb9efc1d31f2b957e3cc2553975/Untitled-1-06.jpg" data-mid="251843185" border="0" src="https://freight.cargo.site/w/1000/i/ef12f1b9d412c3cf0f057623585211930fddbfb9efc1d31f2b957e3cc2553975/Untitled-1-06.jpg" /> 144 Faces ProjectIllustration &amp; Packaging 2020 The day to day experience of the initial covid lockdown was so heavily repetitive that I wanted to mimic that in a project. Along with repetition, my experience in those days was quite lonely. Between repetition and loneliness I came up with these ‘Friends’. I drew 144 expressive faces with black paint marker over the course of the first month of the initial Covid-19 lockdown. I wanted to create a work that would both occupy my time, and fill a lot of space.&nbsp; Once that step of the project was complete, I wanted something more to come of them and as they were already a solid colour, the collection was primed to be cut and print as single colour vinyl stickers. I designed the fold-over bag toppers and had the vinyl stickers cut at a previous workplace - Print Machine in Edmonton, Alberta. <img width="5777" height="751" width_o="5777" height_o="751" data-src="https://freight.cargo.site/t/original/i/83e47a40575d6ea5d346c23ffba13e9e0e9ea7835740f1e4222093b36e519323/Untitled-1-08.jpg" data-mid="251843187" border="0" src="https://freight.cargo.site/w/1000/i/83e47a40575d6ea5d346c23ffba13e9e0e9ea7835740f1e4222093b36e519323/Untitled-1-08.jpg" /> <img width="5777" height="751" width_o="5777" height_o="751" data-src="https://freight.cargo.site/t/original/i/9493e6b17c3eec25249713a7b0ac877301fc5179c6eaffa33af323c0aa2fce13/Untitled-1-07.jpg" data-mid="251843186" border="0" src="https://freight.cargo.site/w/1000/i/9493e6b17c3eec25249713a7b0ac877301fc5179c6eaffa33af323c0aa2fce13/Untitled-1-07.jpg" /> <img width="5777" height="751" width_o="5777" height_o="751" data-src="https://freight.cargo.site/t/original/i/18bdca5034e470d1173ba88d60d9fbc8905a50d94dfc706af8574bff26896ec3/Untitled-1-09.jpg" data-mid="251843188" border="0" src="https://freight.cargo.site/w/1000/i/18bdca5034e470d1173ba88d60d9fbc8905a50d94dfc706af8574bff26896ec3/Untitled-1-09.jpg" /> <img width="5777" height="751" width_o="5777" height_o="751" data-src="https://freight.cargo.site/t/original/i/dafd512461e3f2023f62b17db073d763f2925026130462afa6c28e1226842ec7/Untitled-1-10.jpg" data-mid="251843189" border="0" src="https://freight.cargo.site/w/1000/i/dafd512461e3f2023f62b17db073d763f2925026130462afa6c28e1226842ec7/Untitled-1-10.jpg" /> <img width="5777" height="751" width_o="5777" height_o="751" data-src="https://freight.cargo.site/t/original/i/6ce08fff8c594800cd8c25f8dc1250e720da75c64f4ff7d1c5b7e7052ebf942a/Untitled-1-11.jpg" data-mid="251843190" border="0" src="https://freight.cargo.site/w/1000/i/6ce08fff8c594800cd8c25f8dc1250e720da75c64f4ff7d1c5b7e7052ebf942a/Untitled-1-11.jpg" /> <img width="5777" height="751" width_o="5777" height_o="751" data-src="https://freight.cargo.site/t/original/i/b80f9ea7f126b84068ca04e23b02a72566a435245600cd7bf3c9c241438c97b4/Untitled-1-12.jpg" data-mid="251843191" border="0" src="https://freight.cargo.site/w/1000/i/b80f9ea7f126b84068ca04e23b02a72566a435245600cd7bf3c9c241438c97b4/Untitled-1-12.jpg" /> Packaging &amp; Production Each pack was made of a group of 3 distinct faces each 3” by their widest margin. 48 packs were sold online with no reprints or repatitions, each a pack of 3 unique designs and all packs have been sold. <img width="3400" height="1130" width_o="3400" height_o="1130" data-src="https://freight.cargo.site/t/original/i/1719c9772d6124ea592094522a0a8f29b66a5c95abfbc317e511ae03ce385770/PaperTagsFinal_PRINT-copy.jpg" data-mid="251843194" border="0" src="https://freight.cargo.site/w/1000/i/1719c9772d6124ea592094522a0a8f29b66a5c95abfbc317e511ae03ce385770/PaperTagsFinal_PRINT-copy.jpg" /> <img width="2208" height="1879" width_o="2208" height_o="1879" data-src="https://freight.cargo.site/t/original/i/49c0fa5750edd0e45699a81e86dab5a9f1c99ebcb8cfe362751a14698e1e1ff6/baggies-1.png" data-mid="251843192" border="0" src="https://freight.cargo.site/w/1000/i/49c0fa5750edd0e45699a81e86dab5a9f1c99ebcb8cfe362751a14698e1e1ff6/baggies-1.png" /> Gallery: <img width="2448" height="3264" width_o="2448" height_o="3264" data-src="https://freight.cargo.site/t/original/i/f29bd9574c494824332b1af8ddbcf5eb3f16ffba53af5141d26e01411f95c298/9157E237-D6E7-4599-A5FB-658A85D9DF11.jpeg" data-mid="251843166" border="0" src="https://freight.cargo.site/w/1000/i/f29bd9574c494824332b1af8ddbcf5eb3f16ffba53af5141d26e01411f95c298/9157E237-D6E7-4599-A5FB-658A85D9DF11.jpeg" /> <img width="2117" height="3403" width_o="2117" height_o="3403" data-src="https://freight.cargo.site/t/original/i/c46a2cf350fa43d1969b069c7948844316ffe443c46f373f3d61faa791431143/1BF3DE04-6E1A-4FA3-A1D1-7CB92E03D98C.jpg" data-mid="251843174" border="0" src="https://freight.cargo.site/w/1000/i/c46a2cf350fa43d1969b069c7948844316ffe443c46f373f3d61faa791431143/1BF3DE04-6E1A-4FA3-A1D1-7CB92E03D98C.jpg" /> <img width="2448" height="2448" width_o="2448" height_o="2448" data-src="https://freight.cargo.site/t/original/i/e8a0a72b99530ba17ef9ce450888acf61cdfc9fcfedde69c7cf6d3d975bf004d/D4B19CAB-DD3B-49DD-8A91-896A46C191F4.jpeg" data-mid="251843171" border="0" src="https://freight.cargo.site/w/1000/i/e8a0a72b99530ba17ef9ce450888acf61cdfc9fcfedde69c7cf6d3d975bf004d/D4B19CAB-DD3B-49DD-8A91-896A46C191F4.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/5545e6efbb815299cac80e3f92244a4eecb51b4508d193cbbd152005f029e3a7/6F30E1B9-331D-40DF-AD61-42C5967EC788.jpeg" data-mid="251843168" border="0" src="https://freight.cargo.site/w/1000/i/5545e6efbb815299cac80e3f92244a4eecb51b4508d193cbbd152005f029e3a7/6F30E1B9-331D-40DF-AD61-42C5967EC788.jpeg" /> <img width="2448" height="2448" width_o="2448" height_o="2448" data-src="https://freight.cargo.site/t/original/i/146e1df711f8988f04063fdb6a7508d5015d771496809e4f9d2779dbe515e0f8/8F9F4438-89EC-4EFD-94C8-162EC6A4BB1E_1_201_a.jpeg" data-mid="251843167" border="0" src="https://freight.cargo.site/w/1000/i/146e1df711f8988f04063fdb6a7508d5015d771496809e4f9d2779dbe515e0f8/8F9F4438-89EC-4EFD-94C8-162EC6A4BB1E_1_201_a.jpeg" /> <img width="727" height="964" width_o="727" height_o="964" data-src="https://freight.cargo.site/t/original/i/a78ed66d0890a0cd8bff7e9e2fe52ecc32a8ad00d3f0780d99994f9dce209176/CF46EBE7-13E9-4F2A-9C74-0044BC190F4D_1_201_a.jpeg" data-mid="251843169" border="0" src="https://freight.cargo.site/w/727/i/a78ed66d0890a0cd8bff7e9e2fe52ecc32a8ad00d3f0780d99994f9dce209176/CF46EBE7-13E9-4F2A-9C74-0044BC190F4D_1_201_a.jpeg" /> <img width="2448" height="2448" width_o="2448" height_o="2448" data-src="https://freight.cargo.site/t/original/i/55039e88b492ec1a6a3de211ab1e5b0c4c234088bdec23f295fef8f94c673705/82ABEAAC-8E0C-44F5-8B07-D642BE0A2DB9.jpeg" data-mid="251843170" border="0" src="https://freight.cargo.site/w/1000/i/55039e88b492ec1a6a3de211ab1e5b0c4c234088bdec23f295fef8f94c673705/82ABEAAC-8E0C-44F5-8B07-D642BE0A2DB9.jpeg" /> <img width="1426" height="1901" width_o="1426" height_o="1901" data-src="https://freight.cargo.site/t/original/i/c43709417ae258a727f1bcb2344d3defb1c1391b65971208a4f035dd756275b1/AC40E55B-EC67-464C-B99D-7F7F43C47FA3.jpeg" data-mid="251843178" border="0" src="https://freight.cargo.site/w/1000/i/c43709417ae258a727f1bcb2344d3defb1c1391b65971208a4f035dd756275b1/AC40E55B-EC67-464C-B99D-7F7F43C47FA3.jpeg" /> <img width="2448" height="2448" width_o="2448" height_o="2448" data-src="https://freight.cargo.site/t/original/i/4f557aefe2f4af2fa1059686bcafe85c86e4f0b4b43dc5921377ee991f87e1a7/11183E76-A1AB-4F8C-B487-80B99ED790C3.jpeg" data-mid="251843179" border="0" src="https://freight.cargo.site/w/1000/i/4f557aefe2f4af2fa1059686bcafe85c86e4f0b4b43dc5921377ee991f87e1a7/11183E76-A1AB-4F8C-B487-80B99ED790C3.jpeg" /> <img width="3024" height="3524" width_o="3024" height_o="3524" data-src="https://freight.cargo.site/t/original/i/d091ff1a3cd13931ee7d529a6ef1981563ef18beaf3a6ffff48d43aedbfe8631/face.jpg" data-mid="251843195" border="0" src="https://freight.cargo.site/w/1000/i/d091ff1a3cd13931ee7d529a6ef1981563ef18beaf3a6ffff48d43aedbfe8631/face.jpg" /> https://williamselander.cargo.site/Nue-Lines Sun, 06 Sep 2026 19:22:08 +0000 William Selander Design https://williamselander.cargo.site/Nue-Lines <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/72896d96c18d7c03d50f5ff9065b82e6e5f6b842b3da0e9d5369b5f20be58698/New-Lines-Document-01.png" data-mid="251902158" border="0" src="https://freight.cargo.site/w/1000/i/72896d96c18d7c03d50f5ff9065b82e6e5f6b842b3da0e9d5369b5f20be58698/New-Lines-Document-01.png" /> <img width="2551" height="2388" width_o="2551" height_o="2388" data-src="https://freight.cargo.site/t/original/i/d474f782cd4a34be7942206e88affbe47bb9dea8e86d837c27a10766e995036c/New-Lines-Document.png" data-mid="251902474" border="0" src="https://freight.cargo.site/w/1000/i/d474f782cd4a34be7942206e88affbe47bb9dea8e86d837c27a10766e995036c/New-Lines-Document.png" /> <img width="2551" height="2096" width_o="2551" height_o="2096" data-src="https://freight.cargo.site/t/original/i/d4b1337f0a1a6bbbe2d5f82a83f1089410ae7c092fd2d6cfeccc0c55ab70fb12/New-Lines-Document-03.png" data-mid="251902160" border="0" src="https://freight.cargo.site/w/1000/i/d4b1337f0a1a6bbbe2d5f82a83f1089410ae7c092fd2d6cfeccc0c55ab70fb12/New-Lines-Document-03.png" /> <img width="2551" height="2806" width_o="2551" height_o="2806" data-src="https://freight.cargo.site/t/original/i/57fb8da4f72f86541a98740e6d7192bcf116a14a283447a7178aae953fb1e538/New-Lines-Document-04.png" data-mid="251902161" border="0" src="https://freight.cargo.site/w/1000/i/57fb8da4f72f86541a98740e6d7192bcf116a14a283447a7178aae953fb1e538/New-Lines-Document-04.png" /> <img width="2551" height="2806" width_o="2551" height_o="2806" data-src="https://freight.cargo.site/t/original/i/98bb4c1cf4f465223fa420b9e082603893dd741c86cbb62410d82042f4018b6b/New-Lines-Document-05.png" data-mid="251902162" border="0" src="https://freight.cargo.site/w/1000/i/98bb4c1cf4f465223fa420b9e082603893dd741c86cbb62410d82042f4018b6b/New-Lines-Document-05.png" /> https://williamselander.cargo.site/Humanist-Typeface-Design Fri, 04 Sep 2026 14:54:21 +0000 William Selander Design https://williamselander.cargo.site/Humanist-Typeface-Design Amrbosia - A transitional typeface <img width="7200" height="10800" width_o="7200" height_o="10800" data-src="https://freight.cargo.site/t/original/i/ce20383144dec076887f881c52b70fe9973bcf5c4ba27dbdaec9b24ca2649d16/Web-Poster.jpg" data-mid="251843002" border="0" src="https://freight.cargo.site/w/1000/i/ce20383144dec076887f881c52b70fe9973bcf5c4ba27dbdaec9b24ca2649d16/Web-Poster.jpg" /> Ambrosia Transitional Typeface 2022 Ambrosia is a transitional serif typeface, with elements of humanist and uncial script grandfathered in through its development. Metal type elements were introduced to allow legibility at smaller scales. Ambrosia is an intended text typeface, developed to be set between 10pt - 24pt in larger bodies of copy. Its character can be seen at larger scales, but the fundamental character design is fit for smaller scales. Full 24X36 Poster File <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/05e4f5e2ae366a660efae96be14f4df3e058ee954ebb45a66e622db00c5610e9/Scaled-Poster-01.jpg" data-mid="251842998" border="0" src="https://freight.cargo.site/w/1000/i/05e4f5e2ae366a660efae96be14f4df3e058ee954ebb45a66e622db00c5610e9/Scaled-Poster-01.jpg" /><img width="1801" height="1200" width_o="1801" height_o="1200" data-src="https://freight.cargo.site/t/original/i/549d68e2e79c045b60b927b7377091bb7f6f0b38aeb3e854effd0ee314bbbf3f/Scaled-Poster-03.jpg" data-mid="251843000" border="0" src="https://freight.cargo.site/w/1000/i/549d68e2e79c045b60b927b7377091bb7f6f0b38aeb3e854effd0ee314bbbf3f/Scaled-Poster-03.jpg" /><img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c66a3b60d6541fbbcd66d88acd3433a0e00fe761a130b85336bd3e5499585242/Scaled-Poster-04.jpg" data-mid="251843001" border="0" src="https://freight.cargo.site/w/1000/i/c66a3b60d6541fbbcd66d88acd3433a0e00fe761a130b85336bd3e5499585242/Scaled-Poster-04.jpg" /> <img width="933" height="1306" width_o="933" height_o="1306" data-src="https://freight.cargo.site/t/original/i/4596997ddd00bc8e162c92fc8a34f4110ee5d2a74c3093399ff577fff7c16579/Ambrosia-framed-fixed-2.png" data-mid="251843014" border="0" src="https://freight.cargo.site/w/933/i/4596997ddd00bc8e162c92fc8a34f4110ee5d2a74c3093399ff577fff7c16579/Ambrosia-framed-fixed-2.png" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1a0699d7f8ae827b41e81edbaf3b03bcf333df845ef75727b0ca1e7daff2fa54/Alphabet-Stills.jpg" data-mid="251842996" border="0" src="https://freight.cargo.site/w/1000/i/1a0699d7f8ae827b41e81edbaf3b03bcf333df845ef75727b0ca1e7daff2fa54/Alphabet-Stills.jpg" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/589e8bc7d74c794aea10eaabb262d386b15018fa7d5377121070c0eeb62fea27/Alphabet-Stills2.jpg" data-mid="251842997" border="0" src="https://freight.cargo.site/w/1000/i/589e8bc7d74c794aea10eaabb262d386b15018fa7d5377121070c0eeb62fea27/Alphabet-Stills2.jpg" /> Specimen Book Selects <img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/cfe583563de566214b5200e4b0fc41f8f043987dc9c13a608b7401868e8953ee/Ambrosia-Specimen_Page_2.png" data-mid="251843008" border="0" src="https://freight.cargo.site/w/1000/i/cfe583563de566214b5200e4b0fc41f8f043987dc9c13a608b7401868e8953ee/Ambrosia-Specimen_Page_2.png" /> <img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/c3f39e682b178d19fe4b6a80bdd76881a590f7e94d7bfff4af976944c0aad0e8/Ambrosia-Specimen_Page_4.png" data-mid="251843010" border="0" src="https://freight.cargo.site/w/1000/i/c3f39e682b178d19fe4b6a80bdd76881a590f7e94d7bfff4af976944c0aad0e8/Ambrosia-Specimen_Page_4.png" /> <img width="3000" height="2200" width_o="3000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/3e2ae42105033e68a02b4f3c73d17eebd07e7163da58eb707049d0310a534bb2/Ambrosia-Specimen_Page_5.png" data-mid="251843011" border="0" src="https://freight.cargo.site/w/1000/i/3e2ae42105033e68a02b4f3c73d17eebd07e7163da58eb707049d0310a534bb2/Ambrosia-Specimen_Page_5.png" /> <img width="2993" height="4353" width_o="2993" height_o="4353" data-src="https://freight.cargo.site/t/original/i/fc80a5782d4da340d486816bc1fd059ad74eec30b015e8dfdeec0ac507d9142c/Wine-Bottle-Mock-up.jpg" data-mid="251843004" border="0" src="https://freight.cargo.site/w/1000/i/fc80a5782d4da340d486816bc1fd059ad74eec30b015e8dfdeec0ac507d9142c/Wine-Bottle-Mock-up.jpg" /> <img width="2736" height="3648" width_o="2736" height_o="3648" data-src="https://freight.cargo.site/t/original/i/5b1569651974d5770445eeff9609a8d0321b9a744cdd7631ac1443ebbf5a29c2/wine-tag.jpg" data-mid="251843006" border="0" src="https://freight.cargo.site/w/1000/i/5b1569651974d5770445eeff9609a8d0321b9a744cdd7631ac1443ebbf5a29c2/wine-tag.jpg" /> <img width="3700" height="4198" width_o="3700" height_o="4198" data-src="https://freight.cargo.site/t/original/i/a07b227ef512013703f334e6a951110e86b896b4e1e7126f10859356252aaeaa/wine-box.jpg" data-mid="251843005" border="0" src="https://freight.cargo.site/w/1000/i/a07b227ef512013703f334e6a951110e86b896b4e1e7126f10859356252aaeaa/wine-box.jpg" /> Process Sketches <img width="1687" height="2250" width_o="1687" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4153582797b098acb3dec7972ba0ab790a6cc41992d933b1f536dc1c7c105c95/sketch-02.png" data-mid="251843018" border="0" src="https://freight.cargo.site/w/1000/i/4153582797b098acb3dec7972ba0ab790a6cc41992d933b1f536dc1c7c105c95/sketch-02.png" /> <img width="1687" height="2250" width_o="1687" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f6bc2e6f2ae3c284f39f9d2dc3f8a7ecef6f0c45fdd71f1d331d371eab264b59/sketch-04.png" data-mid="251843020" border="0" src="https://freight.cargo.site/w/1000/i/f6bc2e6f2ae3c284f39f9d2dc3f8a7ecef6f0c45fdd71f1d331d371eab264b59/sketch-04.png" /> <img width="1687" height="2250" width_o="1687" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3d3d60b64e6b80667d93053ba557624e74a73069937dd1db11e0515dd7fb47bc/sketch-01.png" data-mid="251843017" border="0" src="https://freight.cargo.site/w/1000/i/3d3d60b64e6b80667d93053ba557624e74a73069937dd1db11e0515dd7fb47bc/sketch-01.png" /> <img width="1687" height="2250" width_o="1687" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1c3a4f9a8691cc7ee587389d638db37b71174f65255ebb8f4ad73431c0b1500c/sketch-03.png" data-mid="251843019" border="0" src="https://freight.cargo.site/w/1000/i/1c3a4f9a8691cc7ee587389d638db37b71174f65255ebb8f4ad73431c0b1500c/sketch-03.png" /> <img width="1687" height="2250" width_o="1687" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f9a43683d3effe3d5cab8e992a9b3f15abcc79af117106363e1e5bc38f8031c8/sketch-06.png" data-mid="251843022" border="0" src="https://freight.cargo.site/w/1000/i/f9a43683d3effe3d5cab8e992a9b3f15abcc79af117106363e1e5bc38f8031c8/sketch-06.png" /> <img width="1687" height="2250" width_o="1687" height_o="2250" data-src="https://freight.cargo.site/t/original/i/667a9c15e6e68c42e5e86cbab118a95137b9ff36704e5105790a553262f89bf9/sketch-05.png" data-mid="251843021" border="0" src="https://freight.cargo.site/w/1000/i/667a9c15e6e68c42e5e86cbab118a95137b9ff36704e5105790a553262f89bf9/sketch-05.png" />