ADXR is a start up aimed to bring multidisciplinary artists, designers, and thinkers together and develop work collectively. Conceptually, ADXR was influenced in its practice by biomimicry both in its structure and creative approach. The logo above is an initial concept that was based on slime mold to highlight the themes of connection, networks, and biomimicry. Slime mold is a single celled organism that links together to develop concentrated networks, and which shares a single cell wall between millions of nuclei.
ADXR was multidisciplinary in nature and plans to expand into being a personal brand, lifestyle brand, homegoods brand, and all around cultural force. ADXRs practice is scaled to be circular or engage in as many circular practices as possible when able. I wanted to develop a logo that encompassed the same in its structure. Targeted at young and engaged creatives, this logo mark and branding was built to be malleable and versatile. Maintaining the biomorphic form, this wordmark is sleek and trendy.
